Forest
#123F32Primary brand and dark backgrounds
Back to pickupVisual identity · Version 1.0
Local trust,
put in motion.
LYU means “Link You Up.” The doorway, return arrow, and parcel make our purpose clear: a reliable local connection from the customer’s doorstep to the right destination.
Logo suite
One mark. Four practical formats.
Color system
Green is the signal.
Route Sage
#8FAF6BQuiet route accents and small highlights
Cream
#F4F2E9Warm, neighborhood-friendly background
Local Green
#2F6B50Secondary text and supporting shapes
Mint
#E8EEE7Panels, forms, and soft highlights
Ink
#102A22Headlines and body copy
Type & voice
Clear beats clever.
Use Arial or Helvetica in bold, compact headlines and calm sentence-case body copy. Lead with the customer benefit, then explain the rule.
Photography
Show a return—not a delivery.
Use real residential doorsteps, sealed packages, pickup actions, return arrows, or “prepaid return” cues. Avoid carrier logos and images that look like ordinary package delivery.
Usage rule
Keep the signal clean.
Use forest green as the foundation and lime as an accent, not the entire page. Never stretch the logo, recolor individual parts, add glow effects, or place it on a busy image.